103 lines
6.3 KiB
Markdown
103 lines
6.3 KiB
Markdown
# Cross-Promotions (beta)
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## Overview
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Cross-Promotion is an open beta feature that allows publishers to backfill their ad Placements with promotions for their own games. A Cross-Promotion works just like regular advertisements, but drives traffic to your own apps. There are several advantages to using them:
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* Introduce users to your other apps.
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* There is no opportunity cost, because Cross-Promotions only appear when there are no other ads available to fill.
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* Boost your impressions and ad requests, which can lead to additional installs.
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### Guide contents
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* [Starting a campaign](#starting-a-campaign)
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* [Selecting an app to cross-promote](#selecting-an-app-to-cross-promote)
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* [Adding a promotional campaign](#adding-a-promotional-campaign)
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* [Configuring Cross-Promotion campaigns](#configuring-cross-promotion-campaigns)
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## Implementation
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To get started, log in to the **Acquire** section of the [developer dashboard](https://acquire.dashboard.unity3d.com/) and select the Organization that owns the Projects you wish to promote your app in.
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**Note**: If you wish to use Cross-Promotion but use more than one Organization for user acquisition and monetization, please [contact Ads support](mailto:ads-support@unity3d.com) for assistance.
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### Starting a Campaign
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Each Organization may create up to two Campaigns.
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### Selecting an app to cross-promote
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Select **Cross promotion** from the left navigation bar, then click **CROSS-PROMOTE APP** to choose a target Project.
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Select a target app to promote using a store URL lookup. The target Project must be published in an app store, so that users can click the ad to install the app.
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Click **CROSS PROMOTE APP** to verify the selection.
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### Adding a promotional campaign
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Your selected app should now appear on the **Cross promotion** page. Click **ADD PROMOTION** to configure a new cross-promotion campaign.
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Name the campaign (for naming convention guidelines, see the **Creating Campaigns** section of the [Configuring Campaigns](AdvertisingCampaignsConfiguration.md#creating-campaigns) documentation), then click **CREATE** to create the campaign.
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### Configuring Cross-Promotion campaigns
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The process for setting up Cross-Promotion campaigns is similar to [setting up normal ad campaigns](AdvertisingCampaignsConfiguration.md). However, because Cross-Promotions use your own backfilled ad space, you do not enter [bids](AdvertisingCampaignsConfiguration.md#bids) or draw from an advertising [budget](AdvertisingCampaignsConfiguration.md#budgets).
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The following four components are required for your Cross-Promotion to go live:
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* One or more [**Projects**](#adding-projects) to run the ad in
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* One or more [**creative packs**](#adding-creative-packs)
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* One or more [**countries**](#adding-countries) to advertise in
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* Install [**Tracking links**](#tracking-links)
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#### Adding Projects
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Add Projects in which you’d like to advertise your target app:
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1. Navigate to the **Promoting in** section of the campaign configuration page, then click **ASSIGN**.
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2. Select as many published, Unity Ads-enabled Projects that you’d like to promote the target app.
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**Note**: Projects that do not meet this required are listed as unsupported. Remember that you must be logged in as a Project’s owner to select it as a cross-promotional option.
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3. Click **SAVE** to apply your selections.
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#### Adding creative packs
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Creative packs are the content of your cross-promotional campaign. Creative packs are covered in depth, including specs and setup instructions, in the [Configuring Campaigns](AdvertisingCampaignsConfiguration.md) documentation.
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**Note**: While most advertising campaigns share creative assets from the same pool, cross-promotion campaigns draw from a separate resource. This means that even if you already created an ad campaign for the target app, you’ll still have to upload its creative assets to the Cross-Promotion configuration interface.
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#### Adding countries
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Add countries in which you’d like to advertise your target app:
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1. Navigate to the **Countries** section of the campaign configuration page, then click **ADD** to bulk select countries, or use the search tool to find a specific country.
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2. Select as many countries as you’d like, then click **ADD COUNTRIES** to apply your selections.
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For more information on countries, see the **Bids** section of the [Configuring Campaigns](AdvertisingCampaignsConfiguration.md#bids) documentation. Note however that Cross-Promotions do not currently use bids, as you do not need to bid on your own ad space when you deliver Cross-Promotion as backfill.
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#### Schedule
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A valid **Start date** is required for your cross-promotional campaign. This field defaults to the current date. An **End date** is optional. Click [here](AdvertisingCampaignsConfiguration.md#scheduling) for more information on Scheduling settings.
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#### Tracking links
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These URLs gauge campaign performance by tracking user interactions with your ad through this campaign:
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* **Start** fires when the ad starts.
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* **View** fires when the ad ends.
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* **Click** fires when user clicks the download button.
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**Click** attribution is required, however Unity recommends using **Start** and **Click** attribution links in tandem to support higher conversion rates.
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**Note**: If you use multiple Organizations to cross-promote, please be sure to [contact Ads support](mailto:ads-support@unity3d.com) to prevent complications with install tracking for your Campaigns.
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Click [here](AdvertisingCampaignsConfiguration.md#tracking-links) for more information on tracking links.
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#### Miscellaneous settings
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Other settings are optional but recommended:
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* Click [here](AdvertisingCampaignsConfiguration.md#campaign-details) for more information on **Campaign details** settings.
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* Click [here](AdvertisingCampaignsConfiguration.md#targeting) for more information on **Targeting** settings.
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## What's next?
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View documentation on [creating ad campaigns](AdvertisingCampaigns.md), or return to the [Monetization hub](Monetization.md). |