68 lines
4.2 KiB
Markdown
68 lines
4.2 KiB
Markdown
# Introduction to campaigns
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## Overview
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This documentation helps advertisers acquire users through Unity’s self-serve [ad campaigns dashboard](https://acquire.dashboard.unity3d.com). Use the dashboard to quickly and easily create high-performing advertising campaigns for your apps.
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### Guide contents
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* [Creating a Unity developer account](#creating-a-unity-developer-account)
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* [Adding apps to the Acquire dashboard](#adding-apps-to-the-dashboard)
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* [Creating campaigns](#creating-campaigns)
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* [Configuring and optimizing campaigns](#configuring-and-optimizing-campaigns)
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## Creating a Unity developer account
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To get started, create a Unity ID. If you already have one, skip this step.
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1. From the [Unity ID login page](http://id.unity.com), choose to create an account.
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2. Follow the instructions to create a user ID and password.
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3. Verify your account via email.
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4. Navigate to the [Acquire dashboard](https://acquire.dashboard.unity3d.com) to start adding apps and campaigns.
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## Adding apps to the dashboard
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Once you’ve created and verified your account, you can start adding apps to the [Acquire dashboard](https://acquire.dashboard.unity3d.com):
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1. From the **Campaigns** page, click **ADVERTISE APP** in the top-right corner of the dashboard.
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2. When prompted, enter the app’s store URL.
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3. Click **ADVERTISE THIS APP** to continue.
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## Creating campaigns
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To create a new campaign for your app:
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1. Click **CREATE CAMPAIGN**.
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2. Name your campaign. Unity recommends using a format that includes the app name, platform, and targeted region for clarity (for example, "_TrashDash_iOS_Tier1_").
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3. Select the campaign type. The default type is **CPI**, which focuses on getting more users into your app. For information on **Retention** or **ROAS** campaigns, see documentation on [Audience Pinpointer](AdvertisingOptimizationAudiencePinpointer.md).
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4. Click **Create** to create the campaign.
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### Campaign status
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Upon creating a new campaign, its status appears at the top of the campaign page. Each campaign requires three minimum components to activate:
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* [Creative packs](AdvertisingCampaignsConfiguration.md#creative-packs)
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* [Bids](AdvertisingCampaignsConfiguration.md#bids)
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* [Attribution links](AdvertisingCampaignsConfiguration.md#tracking-links)
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For more information on these settings, see documentation on [configuring campaigns](AdvertisingCampaignsConfiguration.md).
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The option to activate your campaign remains disabled until it meets these criteria. Once it does, return to the campaign status section and click **GO LIVE WITH YOUR CAMPAIGN** to activate it.
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**Note:** Your campaign will go live once it has been approved (see documentation on [campaign moderation](AdvertisingResourcesFAQ#has-the-campaign-approval-process-changed-)). If your campaign is live, you will see a **PAUSE CAMPAIGN** button instead. If your campaign is paused, you will see **RESUME CAMPAIGN**.
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Change any of your campaign’s settings at any time from the dashboard's **Campaigns** page. Locate your app to view a list of its associated campaigns and their name, remaining budget, and status (**live** or **paused**). Select the campaign’s **Campaign Name** to edit its settings.
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## Configuring and optimizing campaigns
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Next, you’ll want to configure the campaign to your liking. The documentation on [Configuring campaigns](AdvertisingCampaignsConfiguration.md) covers the following topics in depth:
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* [Creative packs](AdvertisingCampaignsConfiguration.md#creative-packs)
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* [Bids](AdvertisingCampaignsConfiguration.md#bids)
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* [Budgets](AdvertisingCampaignsConfiguration.md#budgets)
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* [Scheduling](AdvertisingCampaignsConfiguration.md#scheduling)
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* [User targeting](AdvertisingCampaignsConfiguration.md#targeting)
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* [Attribution tracking links](AdvertisingCampaignsConfiguration.md#tracking-links)
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Finally, review the [best practices guide](AdvertisingOptimizationVideoAdsBestPractices.md) for getting the most out of your campaign designs.
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## What's next?
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[Configure](AdvertisingCampaignsConfiguration.md) your campaigns to better target users. |