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Optimization features
Unified Auction offers additional features that empower partners to optimize their buying strategies on the exchange:
Contextual data extensions
Unity offers additional metric signals on the app or user providing the impression, to help fine-tune your bidding strategies.
Learn more here.
Viewability (MRC) data extensions
Unified Auction provides specific viewability metrics within the bid request. Through select viewability partnerships (MOAT Analytics), Unity can pass historical viewability measurements based on the Media Rating Council (MRC) and GroupM definition within each bid request.
Learn more here.
Loss notifications
Unity strives to enable partner success on its exchange by providing real-time loss notifications. These notifications communicate the reason that the participating bid lost in the auction. Advertising partners can leverage real-time information to inform their bidding strategies effectively across Unity’s inventory.
Learn more here.