17 lines
1.3 KiB
Markdown
17 lines
1.3 KiB
Markdown
# Optimization features
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Unified Auction offers additional features that empower partners to optimize their buying strategies on the exchange:
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## Contextual data extensions
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Unity offers additional metric signals on the app or user providing the impression, to help fine-tune your bidding strategies.
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Learn more [here](ProgrammaticOptimizationContextualData.md).
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## Viewability (MRC) data extensions
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Unified Auction provides specific viewability metrics within the [bid request](https://unityads.unity3d.com/help/programmatic/bid-requests). Through select viewability partnerships ([MOAT Analytics](https://moat.com/analytics)), Unity can pass historical viewability measurements based on the Media Rating Council ([MRC](http://mediaratingcouncil.org/)) and [GroupM](https://www.groupm.com/about-groupm) definition within each bid request.
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Learn more [here](ProgrammaticOptimizationViewabilityData.md).
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## Loss notifications
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Unity strives to enable partner success on its exchange by providing real-time loss notifications. These notifications communicate the reason that the participating bid lost in the auction. Advertising partners can leverage real-time information to inform their bidding strategies effectively across Unity’s inventory.
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Learn more [here](ProgrammaticOptimizationLossNotifications.md). |